Select Your Promoted Pins CarefullyĪs a Shopify store owner, you are sure to have a selection of quality photos, but you must select your Promoted Pin images carefully. Also, avoid the temptation to stuff your image description with a series of words that are illogical, or otherwise hashtags without the “#”. No Hashtags: Hashtags aren’t allowed on Pinterest. Instead, add relevant keywords to your title, and a combination of keywords and a CTA in your 150-word description. No Image CTAs: Pinterest wants their Promoted Pins to feel like an organic addition to a user’s feed, which is one of the reasons why a call to action is not allowed in the image title.

You can instead link to a blog post, product page, or your website home page. However, Pinterest does not allow you to link to a landing page. No Landing Pages: A common strategy with social media marketing is to link your paid ads back to a landing page with the hopes of getting a lead to opt-in. While businesses can promote their Pins, unlike Facebook and Twitter you have a few unique guidelines you must follow to promote your Pins: Promoted Pins Work Differently Than Most Social Media Ads Below are a few things you need to know about Pinterest ad targeting.

Not just that, but Pinterest is where people go for visual imagery-and often to get ideas before making a purchase or doing a DIY project at home. With 175 million users and counting, Pinterest is an excellent place to promote your Shopify store.

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